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Brands I've Helped
Knowledge works both ways. I need to understand your desired outcome and there are some fundamentals we need to cover off to ensure you are ready for the journey ahead and that expectations are realistic from the beginning. This involves one or a series strategy workshops.
Consulting firms usually design a strategy then hand over to an agency or in-house team to hopefully make it all work. Unfortunately this is where most projects fail. By understanding internal business challenges I ensure effective, timely execution.
Strategy implementation is just the beginning. Digital transformations are a journey that take time to refine and improve with hard data. As your business becomes more profitable, we need to increase the gap between you and your competitors.
16+ Years Experience
Cost Savings Delivered
Incremental Revenue Delivered
Human Work Hours Saved
Latest Blog Posts
The simplest way to understand business innovation is to see it as a process of focused change. It means putting your creative ideas into effective use, in order to improve your products, services, and your overall business processes. However, oftentimes this practice is easier said than done. Many companies fail at managing this change and […]Continue Reading »
Startup marketing is a challenge that any business owner and marketer has to tackle. If you are willing to grow your startup, you’ve hopefully done your research and reading on the subject. And, if you’ve paid attention, you’ve probably come to the conclusion that the best marketing strategy for startups is to “be innovative”. Guidelines such as know your audience, know your […]Continue Reading »
Most effective businesses nowadays are striving to gain and keep a competitive edge on the market. They go out of their way to incorporate newer technologies, implement better time management skills and productivity routines, as well as create ever more innovative products. Despite the numerous benefits of having modern products, newer management strategies, tools and […]Continue Reading »
Hi I’m Paul Shepherd, Digital Marketing & Innovation Specialist. I create results-oriented digital innovation strategies and solutions for high profile thought leaders and franchisors. My focus is on identifying and implementing digital opportunities, while maximising output, particularly profit.
Business has been my life for as long as I can remember. My parents were entrepreneurs which gave me a great opportunity to understand business from an early age. I had a unique insight into the business world and I spent hours analysing the strategies and solutions that helped make my parents successful, and learning where they could have improved.
I began my own first business at 17 and although I loved it, I found the number of people I could help was limited due to a lack of scalability. So I took the opportunity to venture into the corporate world to get paid to learn some new, and much needed concepts and insights into what made businesses successful. This gave me a behind-the-scenes education into big business and I was able to study what worked and didn’t work on a much larger scale.