How Effective Is Your Digital Strategy?
Our cost per lead (CPL) dropped by 83% within 6 months of working with Paul. The impact on the company has been significant. Thanks for the amazing experience!
Danny Procopis - Marketing Manager
Paul has provided an immense amount of value to our business in terms of digital marketing, particularly when it comes to lead generation and our online presence.
Managing Director, Waterco Limited
It all starts with your scorecard. Looking at best practice across a range of industries, we identify your organisation's current digital capabilities. This then gives us a realistic starting point for developing a progressive strategy.
Tactics without a solid strategy = failure. Together we identify your goals before developing a bespoke solution that will take your franchise organisation to the next level. This process is typically done over a series of workshops for best results.
Most strategists are just that, strategists. This is also where most strategies fail, due to lack of experienced implementation resources. Strategy must be developed in conjunction with implementation and a project plan for optimal results.
20+ Years Experience
Cost Savings Delivered
Incremental Revenue Delivered
Human Work Hours Saved
Hi I’m Paul Shepherd, Franchise Digital Strategist & Business Biohacker. I create results-oriented digital growth strategies and implement them for franchise groups. My focus is on identifying and implementing digital opportunities, while maximising output, particularly profit.
Business has been my life for as long as I can remember. My parents were entrepreneurs which gave me a great opportunity to understand business from an early age. I had a unique insight into the business world and I spent hours analysing the strategies and solutions that helped make my parents successful, and learning where they could have improved.
I began my own first business at 17 and although I loved it, I found the number of people I could help was limited due to a lack of scalability. So I took the opportunity to venture into the corporate world to get paid to learn some new, and much needed concepts and insights into what made businesses successful. This gave me a behind-the-scenes education into big business and I was able to study what worked and didn’t work on a much larger scale. Read More