I’ve always been fascinated about new possibilities, whether they are life hacks to learning new skills quickly, improving my health, or unlocking some superhuman skill that I didn’t know I could achieve. And I bring this same obsession of improvement into each of my client’s businesses.
My name is Paul Shepherd and I take local businesses from nothing and turn them into global successes by bringing them into the digital age. I’ve been in the franchise digital marketing space since 2011, which is an extension of my 20+ years in business growth and digital marketing.
You may not have heard about me, but in the last decade, I've been able to:
- Save companies like ING Direct over $50 million by improving simple processes overlooked by big consulting firms
- Help transform a commoditised business model through innovative strategy to position companies like Netregistry to be acquired for $50.4 million
- Change sales processes and marketing strategy from the inside out for companies like Zane to increase revenue by 57% in a 12 month period.
And most of this is possible just because I’ve been able to help my clients upgrade and sharpen the tools that they already have in their shed from screwdrivers to power tools.
The Internet is a parallel universe that has caused disruption across the globe, causing big businesses like Blockbuster to fold yet allowing small and forward thinking businesses to increase their bottom line with significantly more profits.
Not knowing how to navigate and position your business properly on the internet is costing you millions, in either savings or potential new business, or both.
You may be having trouble understanding this complex new parallel universe known as the Internet, but my clients trust me because of my in depth knowledge of this new universe. They trust me because I am able to explain how highly technical things work in the simplest way possible. And also because I don’t talk over my clients to try and bamboozle them with industry jargon. Instead, I really focus on bringing my clients on a journey which starts with education, then innovating by looking at old business models in fresh ways.
My straightforward approach bypasses politics and bureaucracy.
I believe in my clients and put their business at the forefront of my interests and treat their business as my own.
- 01. Achieve results for clients and all else will follow
- 02. Build trust through honest and open communication
- 03. Embrace and drive change
- 04. Be adventurous, creative, open-minded and have fun!
- 05. Pursue growth and learning
- 06. Achieve more with less
- 07. Be passionate and determined
- 08. Be humble and real
- 09. Be a force for positive change in the world
Why do I got out of my way to do this?
I have always had an entrepreneurial spirit. Watching my parents run a business in the demolition industry, I loved the freedom that entrepreneurship provided for us to create the type of schedule we wanted. But I hated how labor intensive and dirty the work was.
At the early age of 17, I discovered that I wanted to follow down the path of my father and become an entrepreneur. But I didn’t want to do it the same way he did.
In his business, he believed in working harder just to pay the bills. And I always had the belief of working smarter and doing what I love. That is why I wasn’t able to follow in his footsteps and take over the family business.
I started my first business in the fitness industry. I was a strength and conditioning coach. And what I loved more than anything else was watching my clients transform their lives right before my eyes. They would become confident, focused and their body would transform into a chiseled physique.
The physical transformation of their body was groundbreaking enough to give my clients the confidence they needed to believe that they could achieve anything that they set their mind to. I did that for four years but then decided that I wanted to make an even bigger impact on a larger scale, so I decided to move into the corporate world.