The nickname that my clients gave me is The Transformer. I believe they call me this because of my overall personality. I’ve always been fascinated about new possibilities, whether they are life hacks to learning new skills quickly, improving my health, or unlocking some superhuman skill that I didn’t know I could achieve. And I bring this same obsession of improvement into each of my client’s businesses.
My name is Paul Shepherd and I take local businesses from nothing and turn them into global successes by bringing them into the digital age. I’ve been in the franchise digital marketing space since 2011, which is an extension of my 20+ years in business growth and digital marketing.
You may not have heard about me, but in the last decade, I've been able to:
- Save companies like ING Direct over $50 million by improving simple processes overlooked by big consulting firms
- Help transform a commoditised business model through innovative strategy to position companies like Netregistry to be acquired for $50.4 million
- Change sales processes and marketing strategy from the inside out for companies like Zane to increase revenue by 57% in a 12 month period.
And most of this is possible just because I’ve been able to help my clients upgrade and sharpen the tools that they already have in their shed from screwdrivers to power tools.
The Internet is a parallel universe that has caused disruption across the globe, causing big businesses like Blockbuster to fold yet allowing small and forward thinking businesses to increase their bottom line with significantly more profits.
Not knowing how to navigate and position your business properly on the internet is costing you millions, in either savings or potential new business, or both.
You may be having trouble understanding this complex new parallel universe known as the Internet, but my clients trust me because of my in depth knowledge of this new universe. They trust me because I am able to explain how highly technical things work in the simplest way possible. And also because I don’t talk over my clients to try and bamboozle them with industry jargon. Instead, I really focus on bringing my clients on a journey which starts with education, then innovating by looking at old business models in fresh ways.
My straightforward approach bypasses politics and bureaucracy.
I believe in my clients and put their business at the forefront of my interests and treat their business as my own.
- 01. Achieve results for clients and all else will follow
- 02. Build trust through honest and open communication
- 03. Embrace and drive change
- 04. Be adventurous, creative, open-minded and have fun!
- 05. Pursue growth and learning
- 06. Achieve more with less
- 07. Be passionate and determined
- 08. Be humble and real
- 09. Be a force for positive change in the world
But why do I got out of my way to do this?
I have always had an entrepreneurial spirit. Watching my parents run a business in the demolition industry, I loved the freedom that entrepreneurship provided for us to create the type of schedule we wanted. But I hated how labor intensive and dirty the work was.
At the early age of 17, I discovered that I wanted to follow down the path of my father and become an entrepreneur. But I didn’t want to do it the same way he did.
In his business, he believed in working harder just to pay the bills. And I always had the belief of working smarter and doing what I love. That is why I wasn’t able to follow in his footsteps and take over the family business.
I started my first business in the fitness industry. I was a strength and conditioning coach. And what I loved more than anything else was watching my clients transform their lives right before my eyes. They would become confident, focused and their body would transform into a chiseled physique.
The physical transformation of their body was groundbreaking enough to give my clients the confidence they needed to believe that they could achieve anything that they set their mind to. I did that for four years but then decided that I wanted to make an even bigger impact on a larger scale, so I decided to move into the corporate world.
Organisations I support
Working in the corporate world, there were a lot of things I didn’t know. I realised I had to learn interpersonal skills and how to manage and understand business from different perspectives, on a deeper level, especially since I didn’t go to University. I figured that the corporate world could be the playground to learn, what I could have learned at University, whilst getting paid, so that one day I could build much larger businesses.
For two years, I did that, but the daily routine became redundant as did the jobs I held as i automated a lot of my workload. So I decided to travel the world around most of Europe to explore, learn and get inspired.
Through my travels, I stumbled upon an opportunity. As a young and eager 24 year old, I found two mentors whom I looked up to. One was a running projects for the special forces and the other was in the underworld doing body guarding. Both of these people were on the extreme ends of the spectrum, but I came to be inspired by the fact that they had no fear and a real sense of purpose. As mentors, they exposed me to the world with a new perspective.
I thought that I came across the opportunity of a lifetime. They had run their business into the ground due to poor finance management, so they brought me on board to run a new company whilst they took a back seat as strategic advisors and investors.
In a world full of egotistical cowboys, I thought I could bring finesse and professionalism into a chaotic industry and stand out as leader. But that was a naive mistake I made in my youth, as I almost went bankrupt, lost a few hundred thousand dollars and eventually, the business fell apart.
It was the first time in my life I felt true hardship. I lost my only income stream, lost a lot of confidence and the relationship with my significant other. I realised I needed to take a step back and pivot for a while, so I landed a temporary job whilst I figured out what would come next. I didn’t want to think about business, investing or making money at all for a while. With that said, I made a decision to join the military.
In the military, I trained to become a commando in the special forces. This was something I always wanted to do after seeing the 1985 movie “Commando” with Arnold Schwarzenegger. Funny to realise I believed in heroism at the time.
Physically, and metaphysically this experience challenged everything. As I was being broken down, I was able to realise my true strength. I learned my value and worth at this moment in my life. The system I was in tried to keep breaking me down. But as I pushed through, one step at a time, it made me realise the power of calculated progress.
This realisation helped me become who I am today. A strong believer that transformation will happen when you take small steps, consistently over a long period of time.
I was in a system that was trying to control me. I spoke up against the system after seeing too many injuries to my fellow soldiers. And when I sustained major injuries, I had had enough. I knew that this life wasn’t for me and that I had a greater purpose to fulfil.
So I set off to find it. In 2007, I left the military.
I had a new sense of direction and was ready to start making my way back to growing businesses that were making a difference.
But I had no idea what to do.
So I started contracting as a business transformation specialist in a corporate law firm. I loved the idea of moving up in the ranks and solving difficult problems, but I was quickly realising that corporate life wasn’t for me long term. Whilst I was doing some work for ING Direct, a CEO friend of mine put me on retainer to assist with the due diligence on some potential acquisition targets and then do the digital transformation and be his feet on the ground.
That happened in 2010 and was the defining moment when I started my own consultancy/agency. Things have taken off since.
Up to this point, I have had the opportunity to work all across Australia with various brands, such as USN, O’Brien© Netregistry, BMW and more. They have put their trust in me to dramatically improve the profitability of their businesses — and I have done just that.
In my free time, you can find me practicing Zouk, a form of Brazilian dance, Canyoning or traveling around the world. But I don’t do any of these things without a glass of activated charcoal and sea salt water first thing in the morning.
I’d love to get in touch with you so we can connect further. Feel free to book an appointment with me by clicking here, or filling out the form on the left.