You can’t, according to Google. Hopefully they change this at some point.
This is a question that I have heard a lot of mixed responses on. But fact of the matter is the “real world” works this way. I ran two businesses that were separate Pty Ltd companies from a single location for two years. You can use the same address for both listings. Here are a couple of things to keep in mind, though:
- If the businesses are in the same industry, just with different names, it generally will get flagged as spam.
- You do run the risk of the listings having information merge and reviews possibly crossing onto the wrong listing (worst case scenario).
This is a link to a Google Troubleshooter for verifying listings. In a move that completely shocked the local SEO world, Google is now offering phone support on verification issues. My guess is that a monetisation strategy in local will follow soon. In the meantime, if you have issues with verification, follow the steps on the link and you will get fixed up.
You can’t create more than one listing in Google My Business for different services. So basically use a one-site approach. This is only for maps. Organically, it wouldn’t matter.
I’m not a big fan of this whole end of Google My Business and hiding addresses. Hiding address was a guaranteed way to sink a listing. That changed. Around a year later if you are a service based business and check the box that says you service customers at their location, then you need to hide your address or your listing could get suspended. Now, if you have your address hidden and service customers at their location, then Google My Business is not a product you can use. There is a sticky post by Jade (Googler) that says:
“The upgraded (merged) local Google+ pages are not currently supporting service area businesses. Please continue to manage it via Google Places for Business and hide your address as necessary, detailed in the quality guidelines.“