In some cases, states will show map results. This changes constantly, though, so I wouldn’t count on it, or even focus on ranking in maps for a state search. Instead, think of it from an organic perspective. What would people want to see based on a search phrase like “Brisbane Pool Store” compared to “Queensland Pool Store”? Here are a couple thoughts:
- Testimonials would be different. I want the Queensland Pool Store to show me testimonials for a ton of cities in that State.
- Multiple office locations on a state page (found on your website) would be useful in understanding how big the company is and if they can truly service state wide.
- As for the Google My Business (GMB) page, when they rank for a state, it still represents a single physical address in a single city. Because of this, you would want to add that you service statewide in your business description area. You can also set a service area on your GMB listing that would show a state wide reach.
- Show state certifications compared to city Chamber of Commerce trust symbols.