Diversify. Don’t rely on Google My Business for all your business. Your listing will have issues, it wont always rank, reviews will disappear, bad things will happen. If your local strategy is simply “get my listing to rank,” you will fail. I know that is harsh, but I am tired of taking phone calls from businesses who are “on the verge of closing because they rely on Google for 90% of their business and their listing disappeared last week.”
Google has rules of its own and its always geared around profits for Google. Does that mean we should not be on Google? Of course not, as Google still holds more than 80% market share when it comes to search. The key is to build your digital capability so that you rely less on Google and play in more places online.