Yes… and no. I get why Google wants full names to be displayed. It keeps people honest. For instance, I know most of the business owners can reference their CRM to determine if the review was from a real customer. If I review a local business, I better be willing to stand by it because I see them around town. People won’t say a lot of really harsh things because of it. But does that actually represent the experience? Hard to tell.
Then there are the situations like DUI Lawyers where you just can’t plan on getting reviews period. Who would really leave a review with their full name? Could you imagine… “I was caught drunk driving and got away with it. This guy rocks. BOOM!”
It was a stand Google made. I respect them, but I think it puts some industries in a tough spot and negative reviews may not work as well for small towns.