This is a link to a Google Troubleshooter for verifying listings. In a move that completely shocked the local SEO world, Google is now offering phone support on verification issues. My guess is that a monetisation strategy in local will follow soon. In the meantime, if you have issues with verification, follow the steps on the link and you will get fixed up.
Google My Business
You can’t create more than one listing in Google My Business for different services. So basically use a one-site approach. This is only for maps. Organically, it wouldn’t matter.
I’m not a big fan of this whole end of Google My Business and hiding addresses. Hiding address was a guaranteed way to sink a listing. That changed. Around a year later if you are a service based business and check the box that says you service customers at their location, then you need to hide your address or your listing could get suspended. Now, if you have your address hidden and service customers at their location, then Google My Business is not a product you can use. There is a sticky post by Jade (Googler) that says:
“The upgraded (merged) local Google+ pages are not currently supporting service area businesses. Please continue to manage it via Google Places for Business and hide your address as necessary, detailed in the quality guidelines.“
Yes… and no. I get why Google wants full names to be displayed. It keeps people honest. For instance, I know most of the business owners can reference their CRM to determine if the review was from a real customer. If I review a local business, I better be willing to stand by it because I see them around town. People won’t say a lot of really harsh things because of it. But does that actually represent the experience? Hard to tell.
Then there are the situations like DUI Lawyers where you just can’t plan on getting reviews period. Who would really leave a review with their full name? Could you imagine… “I was caught drunk driving and got away with it. This guy rocks. BOOM!”
It was a stand Google made. I respect them, but I think it puts some industries in a tough spot and negative reviews may not work as well for small towns.