Startup marketing is a challenge that any business owner and marketer has to tackle. If you are willing to grow your startup, you’ve hopefully done your research and reading on the subject. And, if you’ve paid attention, you’ve probably come to the conclusion that the best marketing strategy for startups is to “be innovative”.
Guidelines such as know your audience, know your competition, and offer something that solves people’s problems are essential, without a doubt. But, you need much more if you want to stand out in today’s competitive market.