In the past couple of years innovation has gotten mostly associated with startups. This is completely logical, since innovation and entrepreneurship usually go together. Startups are looking for ways to grow into big businesses, and innovative ideas are their best way to succeed. But, what most companies forget is the fact that innovation is not inherent to startups – it’s a result of hard work. It’s just that startups are more motivated to innovate. Companies of any size can learn a lot from startup innovation practices.
Innovation plays a huge role in all the essential aspects of every business. It affects productivity, efficiency, outputs, and overall business sustainability. However, innovation is oftentimes misunderstood and thus taken very lightly. When talking about innovation, we must keep one thing in mind: change. Change is one of the most important and defining factors of innovation.