Artificial Intelligence: A Key Driver of Digital Transformation

Digital transformation is an inevitable process for modern-day companies – a process of using technology to radically change your business.

Today’s fast-paced technological age has created fierce competition amongst businesses to create new products and/or services for their customers by leveraging new technologies. link

Within this inevitable transformation, we are in an era of unprecedented opportunity, and much of the growth we experience over the next decade will be driven by artificial intelligence.

Artificial intelligence is already a key driver of digital transformation across a wide range of sectors. The potential of this technology to shift businesses is huge and leaders are more than ever familiar with the term “AI-first”.

With more data at our disposal than we have ever known, and more effective technologies allowing us to make sense of it all, businesses can start to deliver better experiences for the modern consumer’s needs.

In this post, I will delve into the relationship between AI and digital transformation and explain each in depth.

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How to Develop an Exceptional Content Strategy in 7 Steps

It’s easy to see why content marketing plays a vital role for businesses – 90% of businesses are already using content marketing to generate inbound leads.

Not only is it a very cost-effective marketing tool, but it also improves brand reputation by building trust, influences conversions, improves SEO and gives the businesses a competitive advantage.

The vast majority of current social media platforms and marketing tools must be relentlessly updated with new content. And with updates in Facebook’s and Google’s algorithms in 2017, content marketing is forever changing.

A content marketing strategy is key for businesses that want to stay on top of those changes.

In this post, I’ll dive into why your business needs a content marketing strategy and the exact steps you will need to take to create one.

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Why People Are Crucial For Digital Transformation Success

There is a misconception that digital transformation is an IT project and the majority of the focus is on technology. But this could not be further from the truth.

When done correctly, digital transformation generates a change in individual behaviour that alters the way people interact, work and live. Thus it demands that businesses take great care in the methods used in attracting, engaging and retaining the best talent in order to stay competitive.

Furthermore, it is important to note that businesses cannot be operated without people, and likewise technology cannot run without people. Even with new technology such as AI and VR, a human implementing changes, installing updates on machines or training others on how to properly use the tools will still be required for the foreseeable future. Even AI as we know it is entirely dependent on humans training the machines.

In this blog, I will share key tips on how to successfully implement people as a critical component in a digital transformation journey.

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The Most Powerful Small Business Technology Trends to Look Out For

Let’s face it, technology is changing businesses of all sizes at an exponential pace. And today’s business world is drastically influenced and dominated by technologies. What’s more, most businesses are vastly dependent on ever increasing technology trends as they present opportunities in infrastructure and labour cost reduction. Smaller businesses especially need to be vigilant and know the upcoming tech trends that will aid in remaining competitive.

At the same time, it does not signify that if a company acquires the latest tools will forever stay successful. There are not many things that can top having a great product and a superb customer service.

If you own a small business or want to be a thriving entrepreneur, you quickly understand the importance of knowing all the latest technological hacks that will propel the growth of your business.

In this post, I will illustrate the best small business technology trends that will be driving small business technology and growth.

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Why Digital Transformation Is Critical For Business Success

It’s pretty evident that in this day and age, in order to grow, a company’s future vision must embrace digital transformation.

The rapid changes experienced within digital transformation are exponential. There are ever evolving methods to innovate, more opportunities to harness data insights and new avenues of customer engagement to name just a few.

Digital innovations are creating opportunities quicker and quicker every day. And businesses in every industry need to utilise technological advances to not only stay competitive but to survive.

In this post, I will look at effective strategies that companies can utilise to say ahead of the curve.

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7 Kick-Ass Marketing Technology Stacks That Are Key to Business Success

In the current fast-paced technologic climate, figuring out which tech stack to choose is more often than not a difficult and somewhat confusing decision to make. The overwhelming number of choices coupled with the need for at least some technical know-how leaves many leaders with apprehension that making the wrong choice may have grave consequences in the future.

According to MarketingLand, in 2011 there were approximately 150 businesses geared toward marketing technology. A year later, there was a 2500% increase to 4,000 businesses! In addition,  Forrester predicts that marketing technology budgets will “grow by double digits” in 2018.  One thing is for sure, marketing technology is experiencing growth at an exponential rate with no end in sight.

In this blog, I will delve into the 7 pivotal marketing tech stacks that help propel company growth and analyse each of these to get a clear understanding of which tech stacks are most suitable for an array marketing functions.

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How to Choose the Right Technology Stack for Your Franchise Business

As a franchisor, there are many day to day business decisions that require careful attention. From obtaining the correct franchisees and nurturing secure relationships with them, to managing infrastructure and sales, it can be challenging. Thus with all these demanding tasks, it is easy to overlook the importance of your business technology stack.

Yet, one of the biggest influences for franchisors has been technology. Technology is evolving at an unprecedented scale, transforming so fast and bringing change to many if not all business functions perpetually. If we just go back even a decade we’d see the following:

  • Social media – the sharing of personal information was on a public forum was unheard of in the past.
  • Mobile phones were exactly that – phones. Used primarily to communicate with peers.
  • The concept of cloud storage was in its beginnings.
  • The emergence of Big Data being utilised in business.

It goes without saying that modern day technology has been the sole driver of the rapid moving change that has affected every aspect of business operations. Knowing this, it is crucial to know WHICH technology is most suitable for your business. That’s where the Technology Stack comes into play. In this post, I will delve into the various aspect involved in choosing the correct tech stack for your company.

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What is Digital Transformation and How Does it Work in Business?

Digital transformation is an inevitable process for modern-day companies – a process of using technology to radically change your business.

Today’s fast-paced technological age has created fierce competition amongst businesses to create new products and/or services for their customers by leveraging new technologies. Slowly, the vast majority of businesses are becoming increasingly digital. Regardless of the industry, eventually all companies will need to deliver their services & APIs to consumers, mobile applications, devices of IOT (internet of things) and many different systems.

Within this inevitable transformation, business models as well as strategies must be changed which in turn will have a snowball effect on processes, capabilities, information systems and infrastructures.

In this post, I will discuss the various system changes during that process.

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The Most Effective Data Collection Methods that Companies Are Using

Social networking has become a way of life and the number of devices that people use is ever-inflating, and this then proceeds to generate untapped sources of data that can assist businesses compete more effectively.

Big data has become a huge concept in 2018, yet many corporations still continue to be puzzled by how to gather, process and utilise it. In short, big data is a potent and advantageous tool for sales and marketing. It combines intelligence and analytics to steer massive company growth.

In this post I’ll not only share the most effective ways in which big data can be collected and analysed, but also why personalisation is vital and how to be mindful of data security.

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A Definitive Guide on How to Choose Your Marketing Tech Stack

Determining which marketing tech stack to choose is more often than not a difficult decision to make. Especially in the current fast-paced technologic climate. The overwhelming number of choices coupled with the need for at least some technical know-how leaves many leaders with apprehension that making the wrong choice may have grave consequences in the future.

Rest assured, in this blog I will delve into the pivotal factors that need to be looked at during this decision making process, and how to zoom in on the options and get a clear understanding of which technologies are most crucial to fulfilling business goals.

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