Content curation is a surefire way to build your influence online, whether it be for a company or your personal brand, especially for busy marketers. If you are not a marketer yet then this post will highlight the importance of shifting some of your energy to market your brand.
According to a recent survey by Curata, some of the top marketing challenges business owners faced were limited staffing, budgets and difficulty creating enough content on a regular basis. Content curation is one way businesses can overcome this challenge.
Research by the Content Marketing Institute confirms this. In fact, according to their survey,64%of content marketers report producing great content as being their #1 challenge.
So as busy as we all are, curated content is one way of adding a steady stream of content to our blog or social audience to remain “fresh”. But yet; creating your own content can be time consuming which is where content curation comes in one alternative.
Who this post is for:
- Anyone looking to build their influence and credibility online.
- For people who are in the early stages of building their authority online and don’t yet have a blog setup.