Paul Shepherd

Franchise Digital Strategist & Business Biohacker

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Paul Shepherd, Business Growth Expert

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My organisations Performance Improvement Process has:

No KPIs
Volume-based KPIs
No dashboards
Quality-based KPIs
'Last click' attribution
Business dashboards
Value-based KPIs
Weighted attribution
Ad-hoc CRO
Lifetime-value KPIs
Continuous CRO
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