Franchisees are responsible for their own LAM
We support our Franchisees with marketing collateral so they can do LAM more effectively.
We have a hybrid approach where we work together on producing digital collateral, but with no defined strategy.
We have a clearly defined strategy and Franchisees have been educated on it, and provided with the collateral for them to execute with support from Head office.
Detailed strategy, top down and bottom up that is centrally managed via HO & has technology with a content library to enable Franchisees to contribute to the strategy at a local level.