This scorecard will help you:
- Review how well you are currently using the key digital marketing techniques
- Identify the gap with where you need to be to compete
- Create a prioritised plan of how you need to improve
How Do I Use the Scorecard?
This scorecard uses the recognised 5 point scale of the Carnegie Mellon capability maturity model which rates different processes from an unmanaged approach as you start out at Level 1 up to a well-managed process at Level 5.
Score your business from Level 1 to Level 5 for the different ‘best practice’ activities you are using for each of the core processes we have identi ed as each row.
Once you have defined the priorities for improvement, you can then put in place an action plan to go to the next level. You may need additional resources for core techniques like SEO, Social Media and Email marketing to name a few so feel free to reach out for support on how to apply the best practices.
If you’re feeling like you’re way behind don’t despair! Digital moves fast and our research shows many organisations are at a Level of 1 to 3.
All the best for getting to the next level!
Hi I’m Paul Shepherd, Franchise Digital Strategist & Business Biohacker. I create results-oriented digital growth strategies and implement them for franchise groups. My focus is on identifying and implementing digital opportunities, while maximising output, particularly profit.
Business has been my life for as long as I can remember. My parents were entrepreneurs which gave me a great opportunity to understand business from an early age. I had a unique insight into the business world and I spent hours analysing the strategies and solutions that helped make my parents successful, and learning where they could have improved.
I began my own first business at 17 and although I loved it, I found the number of people I could help was limited due to a lack of scalability. So I took the opportunity to venture into the corporate world to get paid to learn some new, and much needed concepts and insights into what made businesses successful. This gave me a behind-the-scenes education into big business and I was able to study what worked and didn’t work on a much larger scale. Read More