Social media has become a way of life for literally billions of people. The continuous sharing of information is widely accepted as a daily networking activity.
According to Statista, 71% of internet users are social network users and by next year, it is estimated that there will be around 2.77 billion social media users around the globe? That equates to a LOT of social media data gathered!
However, many businesses jump into the social media craze too fast without a solid strategy. A good social media strategy encompasses clear business goals, identifies the target audience via an avatar and analyses competitors. From brand awareness to conversion, to boost your bottom line, it’s time to get social.
In this post, I will illustrate the steps needed for building a solid Social Media Strategy.