Over the past few years I have consistently asked myself one particular question when it comes to doing business, that is:
How can I add even more value to my clients than I currently already do, so they can innovate and become market leaders in their niche?
This positive and constructive question has forced me to find new ways of innovating from within and increasing sales and profitability for the clients I work with. The particular problem I was looking to solve was how I can reduce customer acquisition costs for my clients, and make their marketing dollars go a lot further than it currently is as a way to prove that digital really works. A lot of my clients still spend a fair chunk (over 50%) of their marketing dollars on traditional offline media, with dwindling returns.
Knowing the importance of psychology in marketing I started thinking about Social Proof. Social proof is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behaviour.