To be at their most efficient, businesses must center their efforts on a specific subset of customers and not on a broad group of potential customers. The means of doing so is through customer segmentation.
Customer segmentation enables businesses to better communicate the value of its offerings by prioritising key target audiences – and should be first on the agenda when it comes to informing marketing strategy. The best customer segmentation outlines customer requirements and gets as close as possible to their needs.
In this post, I will delve into the six different types of customer segmentation and explain how all of them vary in their implementation in the real world.
*Approx 10 minute read