In the current fast-paced technologic climate, figuring out which tech stack to choose is more often than not a difficult and somewhat confusing decision to make. The overwhelming number of choices coupled with the need for at least some technical know-how leaves many leaders with apprehension that making the wrong choice may have grave consequences in the future.
According to MarketingLand, in 2011 there were approximately 150 businesses geared toward marketing technology. A year later, there was a 2500% increase to 4,000 businesses! In addition, Forrester predicts that marketing technology budgets will “grow by double digits” in 2018. One thing is for sure, marketing technology is experiencing growth at an exponential rate with no end in sight.
In this blog, I will delve into the 7 pivotal marketing tech stacks that help propel company growth and analyse each of these to get a clear understanding of which tech stacks are most suitable for an array marketing functions.