Social media has become a way of life for literally billions of people. The continuous sharing of information is widely accepted as a daily networking activity.
According to Statista, 71% of internet users are social network users and by next year, it is estimated that there will be around 2.77 billion social media users around the globe? That equates to a LOT of social media data gathered!
Businesses are investing more than ever in social media, though they still struggle to prove its benefit, according to the August 2018 edition of the CMO Survey.
To succeed on social media, it’s very important to start with a proper strategy and utilise the right tools. Many businesses still enter the social media arena without a plan and end up making common mistakes.
In this post, I discuss the major mishaps companies make when utilising social media.