It’s easy to see why content marketing plays a vital role for businesses – 90% of businesses are already using content marketing to generate inbound leads.
Not only is it a very cost-effective marketing tool, but it also improves brand reputation by building trust, influences conversions, improves SEO and gives the businesses a competitive advantage.
The vast majority of current social media platforms and marketing tools must be relentlessly updated with new content. And with updates in Facebook’s and Google’s algorithms in 2017, content marketing is forever changing.
A content marketing strategy is key for businesses that want to stay on top of those changes.
In this post, I’ll dive into why your business needs a content marketing strategy and the exact steps you will need to take to create one.