Have you ever heard the expression, “content is king”?
It can be said that this phrase is very apt considering that content is at the centre of marketing; it communicates to customers, clients and readers and fulfills business goals such as customer acquisition and /or retention, increase of brand awareness, and so on.
Propelling every great brand is an abundance of valuable and relevant content that really resonates with the target market.
But you may still be wondering, why is content marketing important?
In this post, I will share the reasons that illustrate the importance of content marketing, as well as the advantages that content marketing can provide to your business.