It is inevitable that consumers are talking about you and your brand online.
The vital question is: Are you effectively investing into your online reputation management?
If not, then it’s high time to make an effort and take the reigns over your online reputation management.
Thanks to social media, social proof has gained steam over the past few of years, but in truth, it’s been around for a quite a while in marketing.
Now adding smartphones into the equation has provided unparalleled access to the Internet with consumers spending most of their time on social media and online messaging platforms. This has enabled consumers the ability to publish, consume content, research, share and speak openly about their experiences with brands, products and services.
In this post, I will delve into the most important aspects on how to track and manage your reputation online.