Social networking has become a way of life and the number of devices that people use is ever-inflating, and this then proceeds to generate untapped sources of data that can assist businesses compete more effectively.
Big data has become a huge concept in 2018, yet many corporations still continue to be puzzled by how to gather, process and utilise it. In short, big data is a potent and advantageous tool for sales and marketing. It combines intelligence and analytics to steer massive company growth.
In this post I’ll not only share the most effective ways in which big data can be collected and analysed, but also why personalisation is vital and how to be mindful of data security.