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November 7, 2018 By Paul Shepherd Leave a Comment

The Importance of Big Data Analytics in Gaining a Competitive Advantage

Big data analytics has become a huge concept in 2018, yet many corporations still continue to be puzzled by how to use it and what it means. In short, big data is a potent and advantageous tool for sales and marketing. It utilises intelligence and analytics to steer massive company growth and gain competitve advantage.

The way that big data is utilised forms an essential competitive advantage for many companies to stay competitive. In the majority of industries, both existing as well as new establishments will implement strategies based on big data analytics in order to stay competitive, innovate, grow and seize value.

In this post, I’ll share how big data can help businesses gain a competitive advantage by creating new growth opportunities through the aggregation and analysis of industry data.

October 31, 2018 By Paul Shepherd Leave a Comment

A Complete Media Solutions Guide for Franchise Groups

Having complete media solutions for your franchise business is more important than ever as social networking is fast becoming a way of life and the number of devices that people use is ever-inflating.

Nearly every aspect of our lives is affected by social media. It is used in many ways on a frequent basis: networking, procrastinating, gossiping, sharing, educating, games etc.

If your franchise business is lagging in the media solutions arena, then it is blocking its own path to success. As social media and big data continue to rise, it’s critical that businesses look into and implement effective and suitable media solutions.

In this post, I will outline the elements of complete media solutions and how specifically multi-location businesses can benefit and generate successful campaigns.

October 23, 2018 By Paul Shepherd Leave a Comment

7 Top Content Marketing Tools that Drive Business Success

It’s easy to see why content marketing plays a vital role for businesses – 90% of businesses are already using content marketing to generate inbound leads.

Not only is it a very cost-effective marketing tool, but it also improves brand reputation by building trust, influences conversions, improves SEO and gives the businesses a competitive advantage.

The vast majority of current social media platforms and marketing tools must be relentlessly updated with new content. And with updates in Facebook’s and Google’s algorithms in 2017, content marketing is forever changing.

This means that your content marketing needs a strategy that can adapt to those changes.

In this blog, I will share some tools that will help businesses really success with their content marketing campaigns.

October 17, 2018 By Paul Shepherd Leave a Comment

4 Easy Steps to Build Your Social Media Strategy

Social media has become a way of life for literally billions of people. The continuous sharing of information is widely accepted as a daily networking activity.

According to Statista, 71% of internet users are social network users and by next year, it is estimated that there will be around 2.77 billion social media users around the globe? That equates to a LOT of social media data gathered!

However, many businesses jump into the social media craze too fast without a solid strategy. A good social media strategy encompasses clear business goals, identifies the target audience via an avatar and analyses competitors. From brand awareness to conversion, to boost your bottom line, it’s time to get social.

In this post, I will illustrate the steps needed for building a solid Social Media Strategy.

October 9, 2018 By Paul Shepherd Leave a Comment

The Only Growth Hacking Techniques You Need to Drive Business Growth

There are many misconceptions about growth hacking, the main one being that it “just a hype”. In truth, it’s about delving past traditional marketing methods to kick-start growth by helping your business reach its full potential.

Growth hacking is a relatively new concept, yet it’s delivering amazing results. More and more businesses are looking for growth hackers to nurture fast-paced growth, increase customer base and dollars in revenue.

Like it or not, growth hacking is here to stay.

In this post, I will delve into the many aspects of growth hacking and how businesses can benefit from it.

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