Blog

Social networking has become a way of life and the number of devices that people use is ever-inflating, and this then proceeds to generate untapped sources of data that can assist businesses compete more effectively.

Big data has become a huge concept in 2018, yet many corporations still continue to be puzzled by how to gather, process and utilise it. In short, big data is a potent and advantageous tool for sales and marketing. It combines intelligence and analytics to steer massive company growth.

In this post I’ll not only share the most effective ways in which big data can be collected and analysed, but also why personalisation is vital and how to be mindful of data security.

Continue Reading…

If businesses do not have a Facebook advertising strategy, they can easily be missing out on sales, leads and growth.

Social networks have huge marketing potential and can be used as a database of future customers. Facebook is by far the biggest social media network on the Internet. 13 years after launching and less than five years after hitting 1 billion, Facebook now has 2 billion monthly active users.

Advertising on social platforms can be complex for franchise businesses. However with a solid Facebook advertising strategy, both franchisors and franchisees can capitalise on the strengths of a multi-location structure and achieve tremendous business results.

In this post, I will discuss the trials that franchise businesses might encounter when utilising Facebook ads. Subsequently, I will share strategies for Facebook advertising when applied to a franchise structure.

Continue Reading…

Determining which marketing tech stack to choose is more often than not a difficult decision to make. Especially in the current fast-paced technologic climate. The overwhelming number of choices coupled with the need for at least some technical know-how leaves many leaders with apprehension that making the wrong choice may have grave consequences in the future.

Rest assured, in this blog I will delve into the pivotal factors that need to be looked at during this decision making process, and how to zoom in on the options and get a clear understanding of which technologies are most crucial to fulfilling business goals.

Continue Reading…

Big data analytics has become a huge concept in 2018, yet many corporations still continue to be puzzled by how to use it and what it means. In short, big data is a potent and advantageous tool for sales and marketing. It utilises intelligence and analytics to steer massive company growth and gain competitve advantage.

The way that big data is utilised forms an essential competitive advantage for many companies to stay competitive. In the majority of industries, both existing as well as new establishments will implement strategies based on big data analytics in order to stay competitive, innovate, grow and seize value.

In this post, I’ll share how big data can help businesses gain a competitive advantage by creating new growth opportunities through the aggregation and analysis of industry data.

Continue Reading…